2024
Sprey Zest
Services
Creative Direction, Illustration, Visual Design.
Client
Executive Agency.
Team
Claire Watson, Brand Manager. Emma Brooks, Marketing Strategist.
Strengthening content ecosystem
Branding
B2C
Entrtainment
AI
Platform
Overview
To make the homepage experience more relevant and engaging, we implemented personalized elements that adapt based on user behavior, preferences, and prior interactions. This approach aimed to create a sense of familiarity, encouraging users to spend more time on the platform and discover content that resonates with their unique needs.
Key feature // 1
Dynamic content recommendations
Based on a user's past interactions, the homepage dynamically surfaces content likely to interest them. For instance, if a user frequently engages with articles on productivity, they’re shown similar content, keeping their experience relevant and encouraging them to explore further.
Key feature // 2
User-specific layout variations
Based on a user's past interactions, the homepage dynamically surfaces content likely to interest them. For instance, if a user frequently engages with articles on productivity, they’re shown similar content, keeping their experience relevant and encouraging them to explore further.
Key feature // 3
Dynamic content recommendations
Based on a user's past interactions, the homepage dynamically surfaces content likely to interest them. For instance, if a user frequently engages with articles on productivity, they’re shown similar content, keeping their experience relevant and encouraging them to explore further.
Results
New Homepage boosts engagement & loyalty
By focusing on a personalized user experience, the homepage has become a more engaging, relevant, and productive entry point that successfully guides users through an experience that feels uniquely theirs.
64%
Engagement Increase
Implementing the voiceover with users spending more time exploring content and completing more actions per session.
21%
Subscription Boost
Users exposed to the voiceover feature had for subscriptions compared to those who did not have access to the feature.
10X
Content Consumption
on average compared to users who only interacted with text, making it a valuable tool, and an asset to a company in hyper growth.
12K
new users
Implementing the voiceover with users spending more time exploring content and completing more actions per session.
// redesign // New homepage
Conclusion
Implementing a personalized homepage experience taught me the significant impact of tailoring content to individual user needs. By creating dynamic, relevant interactions, we can turn a standard homepage into a powerful engagement tool that not only enhances user satisfaction but also builds long-term loyalty.
more projects
